A sustainable way forward needs to reconnect our economy back into the ecology of the planet.
This excellent five minute video explores some of the issues:
One thing jumps out from the very beginning:
- the origin of the word economics means ‘household management‘
- the origin of the word ecology means ‘household organisation‘
What if you could organise your business such a way that you didn’t have to manage it? Because it managed itself. Because the management was built in to the organisation.
That is the way of permabusiness.