As businesses build presence on social media, and as they learn to cooperate with other organisations to achieve their goals, a ‘community’ approach can sometimes help to achieve goals more effectively than transactional approaches.
But how does a business, that is used to operating transactionally, shift to a ‘community’ mindset?
The Community Round Table exists to help businesses and social businesses measure and plan their performance.
It tracks the eight competencies they believe are required for success, across four stages of proficiency:
As the world becomes more complex and faster-changing, it seems likely that command and control will work less well and that a ‘community’-based approach will work better.
Could your organisation have anything to learn from this approach?